People of Ad Tech: EnaCor CEO Alan Coppola
EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only...
View ArticlePeople of Ad Tech: Extreme Reach CTO Dan Brackett
Extreme Reach Chief Technology Officer Dan Brackett tells WIT Strategy Partner Bill Brazell that the process of putting video ads up is a mess. Brackett’s company sought to fix the mess by becoming...
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Back To School, Back To Basics
By: Lynnsey Rijos “When will I ever need to use this in real life?” is a common question among those in grade school or high school. We’ve all had subjects we were forced to take, but knew there was...
View ArticlePeople of Ad Tech: Intermarkets Programmatic Strategy VP Erik Requidan
Intermarkets Programmatic Strategy VP Erik Requidan tells WIT Strategy Partner Bill Brazell that programmatic sales are redefining direct sales, and argues that header bidding integration gives buyers...
View ArticlePeople of Ad Tech: Adform N.A. GM Julian Baring
Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring...
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Fixing The Media Planning Process
By: Hemali Lakhani You don’t have to stand alone in defending your ad plan anymore. We know you’re often asked to be the one standing in front of senior management to present your plan and defend your...
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The Importance of Auditing
By: Tom Hespos Does advertising need a refresher on the importance of auditing? I think it does. Never in my career have I seen media auditing and verification take a backseat quite like it does...
View ArticlePeople of Ad Tech: GlobalWide Media Director Zackary Cantor
GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely...
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The Conference Effect
In the US alone, more than 6,000 medical conferences will be taking place this year. That’s 6,000 opportunities for pharma advertisers to get their brand in front of eager physicians, who are making...
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Artificial Intelligence is Taking Over
By: Hemali Lakhani As a noob at South by Southwest (or “South By,” as the cool kids call it), explaining the scene requires the use of the phrase “controlled chaos.” From the second you land in Austin,...
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